Trump Family’s Crypto Push Generates $1.4 Billion Of Total Wealth
The TRUMP family has pivoted sharply toward cryptocurrency investments during President Trump’s second term, marking a dramatic shift from their traditional real estate and branding ventures. Their crypto holdings now account for a significant portion of the family’s $1.4 billion wealth.
Key to this expansion is World Liberty Financial, a digital asset platform co-founded by Trump and his sons, which has sold approximately $550 million in tokens, yielding an estimated $390 million in earnings. The family has also launched memecoins MELANIA and TRUMP, which, despite volatility, retain an estimated $280 million in value after liquidity adjustments.
This strategic move into crypto aligns with Trump’s campaign promises to bitcoin advocates, including plans for a dedicated presidential advisory council on digital assets. The family’s embrace of blockchain reflects broader institutional interest in cryptocurrency as a wealth storage and growth mechanism.